You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
-Steve Jobs
Man the phones troops!! The phone has always been a go to weapon of choice for power sellers, but are you using it for max advantage? It can be utilized as an effective sales technique for generating leads and closing deals, but it's important to understand the statistics that underlie the process. In this post, we will discuss six cold calling statistics that you should take into account to be more successful.
Timing is critical
According to research, the best time to cold call is between 4 pm and 5 pm, with the second-best time being between 8 am and 10 am. Calling outside of business hours or during lunch breaks is unlikely to yield positive results. Plan your cold calls around these times to increase your chances of success.
Persistence pays off
It takes an average of 8 cold call attempts to reach a prospect, so it's important to keep trying. Don't give up after just one or two attempts. Persistence pays off, and the more you try, the higher your chances of success.
Personalization is key
Personalization is crucial when it comes to cold calling. According to research, personalizing your call can increase your conversion rate by up to 20%. Take the time to research your prospects and tailor your pitch to their specific needs and pain points.
First impressions matter
Research shows that you have just 7 seconds to make a good first impression on a prospect during a cold call. Make sure you have a clear and concise opening that grabs their attention and conveys the value of what you're offering.
Be prepared for objections
Objections are an inevitable part of cold calling, so it's important to be prepared. Research shows that the most common objection is "I'm not interested," followed by "I don't have the budget." Anticipate these objections and have a response ready to address them.
Call-to-email ratio is important
According to research, it takes an average of 18 calls to connect with a buyer, but only 1 in 50 sales calls leads to a meeting. This means that your call-to-email ratio is important. Use email as a follow-up tool to increase your chances of success.
Cold calling can be a valuable sales technique if you understand the statistics that underlie the process. Take these six statistics into account to improve your cold calling success rate and close more deals. Remember to be persistent, personalize your pitch, make a good first impression, be prepared for objections, and use email as a follow-up tool to increase your chances of success. Sell on troops!