Embrace the Tweetness: Rep's Guide to Twitter and Social Selling
15 Minutes a Day For Enlightenment
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
― David Meerman Scott, best-selling author, and speaker
There's been a lot of controversy about Twitter over the past couple years, but I still love it and start my day by checking this platform. It's great for news, industry highlights, and beats any platform for speed of message. Here's a quick post on how you can leverage this platform as a sales rep every day is a new channel for prospects and hunting.
Twitter has proven to be a powerful social media platform for sales professionals looking to increase their reach and generate new leads. With over 330 million monthly active users (Statista, 2021), Twitter offers vast opportunities to connect with potential clients and drive sales. This blog post will provide a comprehensive guide for sales reps to effectively leverage Twitter, backed by callout statistics that showcase the platform's potential.
Craft an Engaging Profile
Your Twitter profile is the first impression you make on potential clients, so make it count! A professional profile picture, a clear and concise bio, and a banner image that represents your brand will help build credibility. In fact, 65% of users trust a brand more if their CEO has a presence on Twitter (Edelman, 2021).
Utilize Twitter Lists
Stay organized and informed by creating Twitter Lists to monitor your prospects, clients, and industry influencers. According to a study by LeadSift, 60% of users primarily use Twitter to stay updated on industry news (LeadSift, 2020). Using lists effectively can help you stay ahead of the curve and provide valuable insights to your audience. See our guide to lists: Using Twitter Lists
Share Valuable Content
Regularly share engaging and informative content that addresses your target audience's pain points. In a survey by Twitter, 73% of respondents said that they follow businesses to get updates on future products (Twitter, 2020). Consistently posting helpful content will not only position you as an expert but also keep your audience engaged.
Leverage Twitter Chats
Joining and participating in Twitter Chats can help you network with potential clients and industry experts. A study by Brandwatch found that there are over 1,000 active Twitter Chats hosted weekly (Brandwatch, 2020). By actively contributing to these conversations, you can showcase your knowledge and gain valuable contacts.
Harness the Power of Hashtags
Using relevant hashtags can significantly increase your tweet visibility. Tweets with hashtags receive twice as much engagement as those without (Buffer, 2021). Research popular hashtags in your industry and incorporate them in your tweets to boost reach and engagement.
Engage with Prospects and Clients
Twitter is a platform built for conversation. Sales reps who actively engage with their audience are more likely to generate leads and close deals. A study by Salesforce found that 79% of Twitter users who received a response from a brand felt more favorable about the brand (Salesforce, 2021).
Track and Analyze Performance
Regularly monitor your Twitter analytics to identify which strategies are yielding the best results. According to HubSpot, 47% of salespeople saw a positive return on investment (ROI) from using social media for selling in 2020 (HubSpot, 2021). By measuring your performance, you can refine your approach to maximize your ROI.
By effectively leveraging Twitter as a salesperson, you can boost your sales and build lasting relationships with your clients. Implement these strategies and watch create a new channel for prospecting and gathering info on this powerful social media platform.