“The desire of gold is not for gold. It is for the means of freedom and benefit.”
― Ralph Waldo Emerson
Alrighty then, welcome to Tuesday, or should I say Prospector Tuesday. As sales reps, we're always looking for ways to increase our productivity and generate more leads, and relying on marketing is a recipe for disaster. I’ve always loved implementing "Prospector Tuesday," a day of the week dedicated to creative and effective prospecting. In this blog post, we'll explore the statistics behind why Tuesday is a great day for prospecting, and provide you with five creative ways to prospect on this day. The ATD Challenge: Make it a goal to make 50 touches today and pump the pipe.
Why Tuesday?
According to Hubspot (and many other sales statistics sources), Tuesday is the best day of the week for sending emails to prospects, with a 24% higher open rate compared to emails sent on Monday. Additionally, Tuesday has been found to be the most productive day of the week, with the highest amount of work being completed, including reaching out to potential leads.
Now that we've established why Tuesday is a great day for prospecting, here are five creative ways to get started:
Get social- LinkedIn is a great platform to connect with potential leads. Use LinkedIn's search function to find individuals or companies that fit your ideal customer profile. You can then reach out to them with a personalized message.
Reach Out- Reach out to your existing clients and ask if they know anyone who may be interested in your product or service. Referrals are a great way to build trust and credibility with potential leads.
Get Out of The Office or House- Attend virtual or in-person networking events to connect with potential leads. These events provide a great opportunity to build relationships and establish yourself as an expert in your field.
Cold Emailing with a Flame- Craft a personalized email to potential leads. Make sure your email is concise and includes a clear value proposition. Remember to follow up with those who don't respond.
Viditize It- Create a short video introducing company and your product or service. Share it on your website, social media platforms, or include it in your email signature. This is a great way to showcase your personality and build rapport with potential leads.
And track the 50!! Prospector Tuesday can be a valuable addition to your sales prospecting strategy, and reminds you, even when knee deep in deals, always be prospecting. Use the statistics to your advantage, and implement these five creative prospecting techniques to start generating more leads today. Remember to stay persistent and consistent, and you'll soon see the results of your efforts.